You interview someone, use a small piece of it, lose the rest, and start over next time.
No system, no structure. Just...hoping it works out.
Meanwhile, you're back on the content hamster wheel.
Creating more
Using less
Constantly scrambling to keep up
Until now.
No guesswork. No overthinking. No wasted interviews.
The Interview Playbook for Nonprofits is a simple 4 step approach:
Research — Know who you’re talking to before you start
Prepare — Ask questions that unlock real stories
Distill — Pull out what actually matters
Archive — Build a library you can use again and again
What's Inside:
The full 4-step interview framework
Question strategies that actually get stories (not one-word answers)
A simple system for organizing and tagging content
Guidance on pulling quotes, moments, and usable snippets
A structure for building your internal “story library”
Here’s the truth: it's not that you don’t have good stories. You're just not leveraging them to their fullest potential.
Because when interview are done right, they don't give you one story.
Great, thoughtful, strategic interviews give you:
Campaign content
Email copy
Donor stories
Social posts
Reports and impact narratives
...all from a single conversation!